Models of Communication

Models of Communication

Main Content

Ø  Aristotle and Lasswell’s Models

Ø  Shannon and Weaver’s Models

Ø  Schramm’s Models

Aristotle and Lesswell’s models

Ø  Aristotle Models

·         Speaker

·         A massage

·         A listener

Ø  Lasswell’s Models 

• A source sends a massage
• Through a medium
• To a receiver
• Producing some effects

Shannon and Weaver’s Models

ž  According to Shannon and Weaver's model (as seen above), a message begins at an information source, which is relayed through a transmitter, and then sent via a signal towards the receiver. But before it reaches the receiver, the message must go through noise (sources of interference). Finally, the receiver must convey the message to its destination.

Shannon and Weaver’s Models

ž  The elements includes:

ž  Information source

ž  The message

ž  The transmitter

ž  The destination

ž  Noise

Schramm’s Model of Mass Communication1

Ø  Three elements :

•       The source

•       The message

•       The destination

Schramm’s Model of Mass Communication1

Schramm’s Models of Mass Communication2

ž  The figure above depicts in graphical manner the particular aspects of the mass communication process. This model is different from other models of mass communication in that while the original model  has ‘message’, the mass communication offers ‘many identical message’. Besides, the model specifies ‘feedback’. The feedback is represented by a dotted line labeled delayed inferential feedback.