Saturday, 16 April 2011

A Definition, Different Communication Settings

MASS COMMUNICATION
“Communication refers to the act, by one or more persons, of sending and receiving messages that are distorted by noise occur within a context, have some effect and provide some opportunity for feedback.”
The Three Major Communication Settings


  • Intrapersonal  Communication  
  • Interpersonal Communication
  • Mass Communication

Intrapersonal Communication
Intrapersonal Communication Is communication “within one”.
Communication at this level could be you reading your class notes,
Talking to yourself and some people would say, simply   thinking.
Our silence in response also communicates.
Interpersonal Communication
Interpersonal communication in which one person (or group) is interacting with another person (or group) without the aid of a mechanical device.
Talking to your roommate, participating in a class discussion.
Mass Communication
Mass Communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous and scattered audiences.

Intrapersonal Communication
Source: Self; Single person.
Encoding: Single stage (directly from one to another person).
Message: Anything; but most often topics of a personal nature.
Channel: No machines interposed; Speech, Writing.
Decoding: Single stage (directly from one to another).
Receiver: Self; Single person.
Feedback: This types of communication itself a feedback process.
Interpersonal communication
Source: Single person; has knowledge of receiver.
Encoding: Single stage (directly from one to another)
Message: Private or public; hard to terminate; altered to fit receiver.
Channel: no machines interposed.
Decoding: single stage (from one to another).
Receiver: One or a relatively small number, in physical presence of each other, selected by source.
Feedback: Plentiful; immediate.
Mass communication
Source: Organizations; little knowledge of receiver.
Encoding: Multiple stage (message has to pass through gate keeping process).
Message: Public; easily terminated; same message to everybody.
Channel: Usually more than one machine interposed.
Decoding: Multistage.
Receiver: Large numbers; out of physical presence of source; self selected.
Feedback: Highly limited; delayed. 
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Communication r
 
Communication refers to the act, by one or more persons, of sending and receiving messages that are distorted by noise occur within a context, have some effect and provide some opportunity for feedback.”
efers to the act, by one or more persons, of sending and receiving messages that are distorted by noise occur within a context, have some effect and provide some opportunity for feedback.”

Communication refers to the act, by one or more persons, of sending and receiving messages that are distorted by noise occur within a context, have some effect and provide some opportunity for feedback.”
Communication refers to the act, by one or more persons, of sending and receiving messages that are distorted by noise occur within a context, have some effect and provide some opportunity for feedback.”

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